Acerca de

Marketing & Audience Engagement

Marketing

When I saw that a new franchise store opened up near campus, I went in to talk to the owner immediately. I introduced myself to the store's owner and asked about her business. She said she was looking for advertising opportunities. I gave her my information, then happened to run into her again while she was promoting her business to the teachers at the school. After sending her our advertising pricing options, she signed a contract with us for an ad in every issue of the print newspaper. I learned how impactful making those personal connections with advertisers and how far a little small talk can go. Business is all about seeking out and seizing those opportunities. I learned that firsthand this year when I secured that ad contract.

There are three key factors that come to mind when considering readership for the newspaper --outreach, design and sources. Our program hand delivers newspapers to first period classes on distribution day. To get the word out on distribution day we also post about it on the Instagram page where it will be seen by our nearly 700 followers. This year, I wanted to push magazine cover-style front pages since that is the first thing students and staff see when looking at the newspaper. I also reintroduced our use of a refer on the front page to show people what stories are inside that may interest them. I consider the variety of sources and coverage we are getting because if we are perpetually covering the same group of students or staff, readers get fatigued. But when a diverse group of angles or student groups are covered, it makes readers feel more engaged in the Prospect community and our publication.

Audience Engagement